Analytics

In our previous blog, we spoke about the key features and practical benefits that can be achieved with our new Optimize by Device & Location WordPress plugin. But for the web developers out there, our plugin can be further adapted to your needs.

You’ve probably used Google Analytics at least once. It’s a great starting point – it’s free and is a good introduction to your audience demographics, but it’s not that detailed. That’s where we come in. Our new WordPress plugin can enhance your analytics reporting with more detail on your website visitors.

For many marketers, bots can wreak havoc on your website traffic reporting. There are a few good guides out there to help you filter out crawlers from your analytics platform, but they don’t always solve the problem. So, we came up with our own solution.

When one company acquires another, there are some side-effects you may not have considered. This article discusses the effects of an acquisition from a marketer’s point of view.

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

51Degrees are often asked how our data compares to other Device Intelligence providers. In this blog we highlight the key differences between the data you can retrieve from Google analytics and the granular device data we can provide.

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

Here at 51Degrees we're often asked how our data compares to other Device Intelligence providers. We have carried out extensive testing using 51Degrees data and Google analytics data to provide an understanding. This blog compares our data to the data provided as default by Google analytics and highlights some discrepancies that can be found.

51Degrees took a look at the first three month of browsing data for the Samsung Galaxy S4, S5 and S6 as well as the HTC One, HTC One (M8) and HTC One (M9). The objective was to see the volume of web browsing that each device took up as a proportion of browsing on all Samsung or HTC devices.

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise' that Apple creates, 51Degrees – a device detection company - has pulled together data from more than 3 billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)