Analytics

The battle between iOS and Android is usually played out in the battlefield of the high street, where the two key mobile operating systems compete for sales. The relative performance of each operating system can therefore fluctuate greatly: the month after a new iPhone launch iOS devices tend to do very well and the same is true when a new Android phone is launched or a price drop takes place.

The question we asked ourselves at 51Degrees.com was what does the battle look like out in the real world.

Elements of this article were featured in The Register. You can see the article here.

The data in this article was featured on Mobile Marketing Magazine. You can read the article here.

51Degrees takes a look at the current state of BlackBerry, here are the vital stats that can help us analyse the possibilities for BlackBerry.

With the recent announcement that Windows 10 will finally be available for public release on the 29th July 2015 we take a look at the breakdown of the current web traffic generated by all Windows operating systems during May 2015.

Based on data we've gathered, our analytics tool provides information about the behaviour of devices accessing website. The insight this brings helps you optimize the user experience for the most popular devices.

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.

Analytics techniques haven't kept pace with the rapidly evolving techniques of Responsive Web Design (RWD) and server side adaptive design. Google Analytics will provide information about the device model (i.e. iPhone or Galaxy S4) or whether the device is classified as a mobile, tablet or desktop, but this isn't often sufficient to make informed design decisions to improve a web page or site. Consider click through rate (CTR) on advertising. How do you know if adverts on a 3 to 4 inch diagonal screen performs better or worse than a 5 to 6 inch diagonal screen? You don't without some enhancements.

QR codes have been around for 20 years and have now appeared everywhere. They're an ideal method of gaining instant feedback, entering competitions, providing additional information to customers or all 3.

This blog highlights 3 simple techniques to consider when using QR codes. Using a recent UK McDonalds campaign as an example I show how it could be improved to provide an experience I'd really love.

Integrating Device Detection into your web site is more urgent than ever. Data suggests that we are close to seeing a third of all requests originate from mobile devices which means that no organisation can afford to offer a negative mobile or tablet experience anymore. This article will help you understand what to look for in a device detection solution and provide a 13 point checklist to help you pick the right solution for your business.

James Rosewell, founder and CEO of 51Degrees, will be part of a panel discussing individual data usage at the OMA big data event tomorrow.