Analysis

You’ve probably used Google Analytics at least once. It’s a great starting point – it’s free and is a good introduction to your audience demographics, but it’s not that detailed. That’s where we come in. Our new WordPress plugin can enhance your analytics reporting with more detail on your website visitors.

For many marketers, bots can wreak havoc on your website traffic reporting. There are a few good guides out there to help you filter out crawlers from your analytics platform, but they don’t always solve the problem. So, we came up with our own solution.

This article talks about the benefits of using 51Degrees for your company. Our real-time data services offer a generous Cloud hosted solution and high-speed performance. We are an ISO compliant company and we focus on device level information, which ensures you high quality and accurate real-time data solutions.

When one company acquires another, there are some side-effects you may not have considered. This article discusses the effects of an acquisition from a marketer’s point of view.

Make sure you are prepared for the twists and turns 2021 may bring. It’s time to consider these changes and smart choices to help your business succeed.

Have you ever considered how much CO2 your website encryption produces? This article discusses new research on the decisions that can affect the environmental impact of the web.

Are you analyzing your mobile traffic accurately? How deep are you drilling into your mobile traffic? Are you using real-time device information to optimize your website?

51Degrees released the second and final stage of its post iOS 12.2 device detection solution for Apple iPad and iPhone during August 2019 after extensive verification with iOS 13 and iPadOS 13 betas. (iPadOS is formally splitting from iOS in version 13)

51Degrees identify Apple iPhone and iPad models with over 99% accuracy. One of the techniques considered in the solution was GPU benchmarking. The technique showed promise but was not considered performant enough for production deployment.

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.