Industry

Understanding the web technologies available based on the browsers and devices your customers are using ensures your strategy is based on fact. 51Degrees gives you this granularity for Privacy Sandbox, and it takes only a few minutes to add to your analytics.

The User-Agent reduction has progressed to the final phase. All web device detection solutions that don’t support the User-Agent reduction and User-Agent Clients Hint must now be upgraded if they are to continue to function.

On 31 January, Google’s Q4 report to the UK CMA was released. The report provides much-needed updates on the User-Agent reduction and User-Agent Client Hints. We recap the key points from the report in this blog.

The UK Competition and Markets Authority has received the first quarterly report from Google regarding its Privacy Sandbox proposals.

It was great to meet so many new faces and discuss all things real-time data with industry leaders and exhibitors.

We know our onions when it comes to detecting information from a User-Agent HTTP request header. This guide will go through everything you need to know about the User-Agent, including how to identify a range of devices, browsers, and operating systems from the HTTP header.

These HTTP header requests have been introduced within Chromium browsers to replace the User-Agent. While we don’t think this is a good idea, we need to upgrade our device detection capabilities to include support for this feature. This blog covers any questions you may have on User-Agent Client Hints support within our device detection.

Mobile World Congress 2021 has just wrapped up, and despite the challenges of hosting an international event during a global pandemic, the event still had some new device announcements.

We talk about industry experts’ predictions on Cybersecurity for the year 2021. Following the rattling pandemic of 2020 that became a harbinger of record-breaking cyber-attacks, we dish out the trends and the things to expect for Cybersecurity this year.

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.