News

James Rosewell, CEO and Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising and Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

Find us at Pod 7UP.72, Upper Walkway in between Hall 7 and Hall 8.1 to see how 51Degrees is helping leading Brands, Ad Tech and Content Management Platform transform their business capabilities.

51Degrees™ provides the most comprehensive and up-to-date device data with rapid API capabilities. The seamless integration between the 51Degrees™ device detection technology and the Sitecore Experience Platform offers unprecedented insights and opportunities for marketers to deliver the experiences that customers want.

Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment.

This video demonstrates the problems Publishers still face, but will often deny they need to address, with regard to optimising content for mobile devices. We share a typical user experience using facts from real world tests on popular news sites.

Sitecore is delighted to announce its formal partnership agreement with 51Degrees. 51Degrees will be Sitecore's Device Detection service provider. Sitecore is a leader for eight years running in the Gartner Magic Quadrant for web content management. 51Degrees already provides Device Intelligence to over 1.5 million websites worldwide.

51Degrees is regularly evaluated against competitors DeviceAtlas and WURFL from ScientiaMobile for performance, accuracy and memory consumption. This blog post builds on the previous performance blog from 2016 with the same commodity hardware; 1) a Raspberry Pi, 2) a low-end desktop PC and 3) a high-end multi CPU server, but using an all new algorithm.

James Roswell, CEO, talks to Mobile Marketing Magazine about the data problems that still plague publishers and advertisers when it comes to mobile, and how they can increase revenue and performance.

51Degrees is delighted to announce its agreement with enterprise open source software company Liferay to provide device detection services for its enterprise product, Liferay Digital Experience Platform (DXP).

51Degrees will be exhibiting alongside IAB in Hall 6, C-80 at the event in Cologne, September 13th and 14th.

We have the fastest and most accurate device intelligence solution. Fact. Come and chat to us at dmexco and we will demonstrate how we can transform your business.