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51Degrees, the #1 device intelligence specialist, today announces the open trial of its new device detection algorithm. Delivering performance improvements with faster detections per second and reduced memory requirements compared to other high-performance algorithms, this achievement cements 51Degrees' position as the leading device intelligence provider.

OnePlus is a Chinese smartphone manufacturer, founded in December 2013. Their latest flagship, OnePlus 5, was launched on 27th June 2017. This blog shares a User-Agent example detected by 51Degrees Intelligence Solution.

Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging categories of mobile and connected device are muddying the waters for brands trying to provide a positive web experience for their customers.

Device detection databases only provide useful insight if they contain up-to-date combinations of hardware models, operating systems and web browsers. “Device Combinations” is the principle metric used to measure accuracy and breadth. 51Degrees contains over 600,000 currently active and unique permutations of device, OS and browser indexed for web, native apps and telecoms operators

Too many brands are content to deliver a mediocre Web experience to the detriment of bottomline profit. They fully understand that responsive or adaptive Web design is a necessity, not a nice-to-have. And yet, implementation is typically still rudimentary, with brands still fixated on the importance of screen pixels, driven by an incomplete understanding of the mobile-first mantra popularized by Google.

51Degrees, the device detection and data analytics specialist, today reveals a market first that enables brands to optimise mobile web experience for users of data-minimising browsers.

51Degrees will be at Mobile World Congress 2017 Barcelona, 27 February to 2 March. Come and join us!

The 51Degrees Marketing team headed to Shoreditch Town Hall, moustaches suitably oiled and curled, ready to learn from the innovators and gurus of the AdTech World, London 2016.

Large bag of crisps at my side and headset on (‘HMD’ if you must), I nestle into the comfiest armchair in the house.  The soft padding of the headgear feels secure and reassuringly weighty as it encloses my skull, and with all peripheral vision also blocked off, I feel I have just announced “Do Not Disturb” to the rest of the household. 

So it looks like the vintage Nokia 3310 that's been living in my pashmina drawer for the past five years might be finding itself a new home.  A handy new German site uses 51Degrees’ device detection software to identify your device and display an appropriate trade-in price comparison table.