Tablet

This blog shares the latest 51Degrees User-Agent Analysis including User-Agent examples from the latest Smartphones and Tablets. Currently, we have over 51,000 device models in our database.

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise' that Apple creates, 51Degrees – a device detection company - has pulled together data from more than 3 billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)

Check out the list of the 10 most popular tablet devices besides iPad. Is there an undisputed leader amongst the iPad rivals, or are devices evenly distributed by popularity? Read more to find out.

Looking at the recent report compiled by ABI Research, Apple and Samsung lead the way in tablet sales but the likes of Amazon, Asus, Lenovo, Acer and even Tesco are now battling it out to join them at the top table. We take a slightly different angle on this and investigate where these vendors are in comparison to each other when it comes down to their customers using them to access the internet.

In this chart of the week we will look at how the use of mobile devices such as smartphones and tablets has changed over the past year in US and UK compared to non-mobile devices. We will compare the two countries and look for statistical evidence to supplement our data.

Earlier this week Gartner predicted a 53.4% growth for tablets by the end of this year. This week, 51Degrees takes a look at global web traffic originating from PC, tablet, smartphone and feature phone devices over the last 20 months.

56 new profiles added this week, including Tesco Hudl

With Tesco releasing their new Hudl tablet device earlier this week, 51Degrees compare UK mobile web traffic originating from both smartphone and tablet devices over the last 12 months.

With the IDC releasing a report showing the tablet market growing in India and the Middle East, this week 51Degrees take a look at device web traffic from emerging markets (based on the IMF listing).