Performance

Web performance is a vital component to creating a great web experience for your users. With this in mind, 51Degrees.mobi have partnered with the GSMA to create a mobile web performance section on the new GSMA smarter apps guidelines.

With Over the Air 2013 coming to a close last Saturday, I took some time to reflect on some of the more memorable talks given over the two-day event. Mobile and web performance guru Jon Arne Sæterås' presentation was particularly informative, and inspired me to write a quick summary for people that did not get the chance to see it live in person.

Today's the first day of Ad:Tech London 2013, “The Event for Digital Marketing”. With 7.6% of web traffic coming from Tablets, and 23% from mobile devices globally in August 2013, the organisers dmgevents should know that mobile is important to web marketing. I was therefore more than a little surprised to receive the following home page, and floor plan when I accessed the events web site on a mobile phone.

Plus Google release new guidelines for mobile optimisation and Firefox 23 has finally been released.

Developing a mobile optimised web experience has now become standard practice across the web. However a poorly implemented mobile website will not only cause your Google search rank to suffer, but also reduce conversion and sales.

Before deciding on which mobile solution is right for your website, consider the following 3 mistakes that businesess make when designing their mobile web experience.

Offering a great mobile experience to your website users isn't just about creating an optimised user interface. Performance is also a critical component when developing for mobile, enabling your content to load as quickly as possible for any device.

Part of the mobile performance problem lies within web pages being too heavy, slowing down loading times on mobile connections. But how do we test our website to understand how to optimise for performance? Read this blog to find out how.

The weather outside may be a typically damp British April - but here at 51Degrees.mobi there's not a cloud in the sky. We've developed a mobile device detection solution that doesn't rely on a ‘cloud' connection every time there's a new visitor to your mobile web site.

As far as we're concerned, cloud services are very well-suited to location-based services and other applications that require vast quantities of data. They're also often a practical solution when information needs to be shared but needs to be controlled or monitored as well.

However, mobile device detection is a completely different type of situation.

If you don't have a web site designed for mobile phones, you don't just risk frustrating your customers when they visit you online. You're also likely to drain their smartphone batteries. That's the message from a research team based at California's Stanford University.

The researchers published a paper entitled “Who Killed My Battery: Analyzing Mobile Browser Energy Consumption” at the World Wide Web 2012 conference last week. They used an Android handset to browse a variety of popular web sites, measuring the phone's energy consumption as it loaded and rendered web pages. As well as analysing each page, the team also measured the energy needed to render individual web elements such as images, JavaScript, and CSS.

Transition Consulting Limited (TCL), testing experts in the field of mobile telecommunications with clients including Vodafone and Orange, undertook an independent test of the 51Degrees.mobi .NET Mobile Framework product. The results show a near 10 times increase in the performance of ASP.NET with 51Degrees.mobi compared to an unaltered ASP.NET deployment.