Performance

James Roswell, CEO, talks to Mobile Marketing Magazine about the data problems that still plague publishers and advertisers when it comes to mobile, and how they can increase revenue and performance.

51Degrees is regularly evaluated against competitors DeviceAtlas and WURFL from ScientiaMobile for performance, accuracy and memory consumption. This blog post builds on a 2015 performance blog with three new commodity hardware benchmarks on; 1) a Raspberry Pi, 2) a low-end desktop PC and 3) a high-end multi CPU server to provide information engineers will find helpful when selecting a device intelligence solution.

The purpose of testing is to investigate the impact of 51Degrees device detection and image optimisation modules on the performance of the DotNetNuke (DNN) Content Management System. The DNN platform was tested with high user page loads. DNN was chosen as a representative .NET platform for testing 51Degrees .NET API.

51Degrees data analysis team stress tested a range of real iPhone and iPad devices, both old and new using all the major web browsers in order to determine if CPU stress testing is a viable additional method to identify iPhone and iPad models alongside User-Agent analysis, screen information and WebGL API

The full results are available for download along with the analysis of the differences between each device and browser.

Device vendors as varied as the mighty Samsung, to brands like Pantech and Micromax all recognise the importance of identifying different device models when accessing web sites. However, Apple do not fully support this approach.

Some device detection solutions have tried to address the problem by artificially stressing the iPhone or iPad to determine how quickly its processor can complete iterative tasks. Understanding how the device performs under stress provides an indication as to the CPU available and therefore the model of the device. The approach can yield more information but ironically at the expense of user experience as the page load time increases and the battery is drained more rapidly.

If every web site were to stress iPhones and iPads to gain model information the web would slow down for Apple users. This isn’t in Apple’s interest. However, if Apple make a simple change the problem can be avoided.

Published by Digital Marketing Magazine our founder James Rosewell references long established high street retailing to provide a reminder of 5 non technical factors which form the foundations of a high performance website.

The media coverage of the Black Friday failure of major web sites including Tesco, Argos, Best Buy and Boots highlights how consumer expectation of the internet has changed in just a short period of time. When a competitor is just a screen tap away performance and availability is essential.

Learn how we obtained the figure of 0.0016ms average time for a single detection. Verify this figure on your system in 4 easy steps.

Detecting mobile devices is important as websites designed with large desktop computer screens in mind rarely perform well on a mobile device. Detecting such devices allows you to present content in the right fashion for the viewing device which improves website performance for your visitors and leads to better user experience. You will find many device detection products on the market and they all claim to be the fastest and most accurate but they do not provide proof. 51Degrees device detection solution achieves 99.97 percent accuracy with 5 million detections per second on hardware that costs less than 1000 USD which makes our solution the fastest, most efficient and hence most environmentally friendly. 51Degrees device detection is easy to deploy in PHP, .NET, Java, Perl, Python and C. In this article you will find test results for the 3 test hardware platforms we used as well as instruction on how to test our device detection solution in your environment in just 4 easy steps.

Research from The Search Agency shows that “9 of the [100] web-only [retail] companies used RWD”. That's 91 percent not using Responsive Web Design.