SEO

When one company acquires another, there are some side-effects you may not have considered. This article discusses the effects of an acquisition from a marketer’s point of view.

This blog was published on the IAB website on the 31st of August 2017.

James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.

It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?

Last week Google announced their plans to push websites into offering great mobile web experiences. With this announcement came some controversy over Google's preferred method of mobilisation. This blog explains the reality of Google's "endorsement".

Google have recently announced they will soon change the algorithms they use to determine a websites mobile page rank. These changes will penalise webmasters who have not properly considered the increasing legions of mobile users.

Google's recommendations consist of three officially supported configurations

1. Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.
2. Sites that have separate mobile and desktop URLs.
3. Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device.

All 3 configurations are equally valid. This blog post summarises the important considerations to optimise for end users and search engines.