Analysis

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

In August 2017, 51Degrees wrote an article outlining Samsung Internet usage trends. We revisit the usage trends four months on and highlight what has changed.

This video demonstrates the problems Publishers still face, but will often deny they need to address, with regard to optimising content for mobile devices. We share a typical user experience using facts from real world tests on popular news sites.

In 2012 Samsung Internet was made available as a stand-alone app and since then it has begun to acquire momentum, particularly in Africa and the Middle East. It has become so well recognised in these regions that its usage topped Mobile Safari. The latest stable release adds features such as Iris Scanning, Samsung Pay Support and Content Blocking. We take a look at the Samsung browser popularity around the globe and how it compares to other android browsers.

Here at 51Degrees we're often asked how our data compares to other Device Intelligence providers. We have carried out extensive testing using 51Degrees data and Google analytics data to provide an understanding. This blog compares our data to the data provided as default by Google analytics and highlights some discrepancies that can be found.

51Degrees currently detects 690,259 (as of 09/06/2017) combinations of browser, operating system and hardware, more than anyone else! This includes detecting devices using native and web apps, providing the level of granularity required to optimise your online content for different devices and screen sizes.

Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging categories of mobile and connected device are muddying the waters for brands trying to provide a positive web experience for their customers.

Too many brands are content to deliver a mediocre Web experience to the detriment of bottomline profit. They fully understand that responsive or adaptive Web design is a necessity, not a nice-to-have. And yet, implementation is typically still rudimentary, with brands still fixated on the importance of screen pixels, driven by an incomplete understanding of the mobile-first mantra popularized by Google.

51Degrees, the device detection and data analytics specialist, today reveals a market first that enables brands to optimise mobile web experience for users of data-minimising browsers.

This week we have been looking at the browser detection for the Sony PS Vita. We've found that on occasion two different browsers can use the same user agent, ultimately proving that you need the advanced user agent parsing that 51Degrees provides in order to correctly identify all device ID combinations.