Analysis

We've refreshed our Mobile Web Trends white paper to include web usage data from the 1st 9 months of 2012. Find out how much tablet web usage share has increased already in 2012, understand which mobile hardware vendors are gaining and losing share based on current web usage and learn about our free mobile analytics product and how it can help your business make smarter decisions.

How fast can 51Degrees.mobi's Java solution detect devices on your system?

51Degrees.mobi, the leading provider of device detection and web optimisation solutions, has today published an analysis of the mobile devices its online partners detected browsing the internet last year.

The 51Degrees.mobi Mobile Web Trends 2011 white paper shows that the proportion of mobile web visitors in the USA with Android devices overtook Apple users by the end of the year. The share of Apple iOS web traffic in December 2011 fell to 34.1% in the US, while Android increased to 36.6%.

Christmas 2011 has seem more people than ever using their mobile phones to shop online. That in itself isn't surprising - but what's caught our eyes is the scale of the increase.

IBM Coremetrics has released a series of figures that compare 2011's key shopping days in the USA with last year's online traffic. First came ‘Black Friday', which is the day after Thanksgiving Day. It says mobile devices accounted for 14.3% of all US online retail traffic on 25th November, up from 5.6% in 2010. Over two-thirds of that traffic was via Apple iPhones and iPads. Sales on mobile devices reached 9.8% of all online purchases, up from 3.2% year-on-year.

According to comScore the top Smart Phone OS platform in the US is Google Android.

Ensuring customers can easily read and act on the content sent to them via email or text message is becoming increasingly important to businesses. According to our Mobile Analytics service 7.2% of all web requests in the United States in May 2011 were from mobile phones or tablets. An email designed for a desktop or laptop email client such as Outlook, or a browser based e-mail service like Hotmail or Gmail won't look very nice when viewed on the small screen of even the most high end smartphone. There's simply too much content, pictures and links.

Mark Bridge at thefonecast.com writes the following concerning recent analysis of mobile data trends from Juniper Research.

Transition Consulting Limited (TCL), testing experts in the field of mobile telecommunications with clients including Vodafone and Orange, undertook an independent test of the 51Degrees.mobi .NET Mobile Framework product. The results show a near 10 times increase in the performance of ASP.NET with 51Degrees.mobi compared to an unaltered ASP.NET deployment.