Before 51Degrees
Subpar streaming? Without 51Degrees, your service is the entertainment equivalent of a potato. Stodgy, static, and the furthest thing from 4K ready.
After 51Degrees
With 51Degrees, your service becomes King of the streaming jungle. Watch it roar to life with perfectly fine-tuned power and speed for every device.
Reduce costly CDN inefficiencies
Every frame of streaming video is data on the move. The more efficiently that data is encoded and delivered, the lower the cost and the smoother the experience.
Different codecs and compression methods balance data size and processing power. Lighter files need more decoding effort, while heavier files consume more bandwidth. The goal is simple: deliver a video that looks perfect without overwhelming the device or causing buffering.
51Degrees provides the intelligence to optimize that balance for devices and networks actually consuming content. By identifying device chipsets, supported codecs, and screen sizes in real time, we help platforms group devices intelligently and deliver the same visual quality with less data.
The result is less bandwidth, buffer-free playback, and a viewing experience that dazzles on every screen.
Efficiency Features
- Chipset detection. Identify the processing power behind every device so your encoding can match delivery speed and compression to real-world capability.
- Codecs. Detect supported codecs in advance to avoid sending incompatible or oversized streams that waste bandwidth.
- Screen size. Serve content in the right bit rate and resolution for each display, cutting unnecessary data transfer and improving load efficiency.
- ISO-accredited. Rely on a certified vendor that keep every optimization accurate, consistent, and trusted.
Feed missing dimensions to your AI & Analytics investment
Even the best analysts can only see so much.
Human perception limits how deeply we can explore dashboards or datasets. We spot the obvious, follow familiar paths, and repeat the same conclusions.
AI and advanced analytics work differently. They can detect patterns across hundreds of device properties that no person could reasonably reveal. But their accuracy depends entirely on the quality and breadth of available data.
51Degrees completes the picture: precise, continually refreshed device and IP intelligence that replaces outdated make and model groupings with richer, more meaningful dimensions like chipset, price band, and device age.
The result is smarter insights, clearer correlations, and analytics that genuinely move your platform forward.
Data Features
- Daily data refreshes. Keep AI models and analytics accurate with constantly updated intelligence that reflects real-world devices and connections.
- Chipsets. Analyze performance at the chipset level, not just the device model, for deeper hardware insight, and smarter optimization.
- Codecs. Understand every device’s supported codecs to improve media analysis, playback prediction, and data-driven quality modeling.
Optimize service quality before problems appear
Streaming performance starts at the hardware level.
Each year brings new chipsets and GPUs, each with different capabilities that determine how well a device can handle modern streaming demands. Networks change every day.
To deliver the best experience, it’s no longer enough to think in terms of device models and countries. The real insight lies with;
- the chipset, where differences in processing power, codecs, and efficiency truly matter; and
- the network (cellular, residential, or commercial) and location of the consuming device.
51Degrees gives streaming platforms that deeper visibility. By detecting chipsets, network, and location in real time, it helps optimize bitrates, resolution, and routing for every stream.
The result is smoother playback, fewer complaints, and Quality of Service that keeps viewers watching.
When inevitable problems are encountered AIs can be used to quickly spot QoS correlations and recommend corrective action.
Quality Features
- Network detection. Identify network type (cellular, residential, or commercial) in real time to adjust bitrate, resolution, and routing before buffering starts.
- Real-time data. Respond instantly to changing conditions with live intelligence that keeps every stream running smoothly.
- Chipsets. Understand device-level performance limits to optimize playback quality without overloading hardware or wasting bandwidth.
Optimize every ad opportunity
In streaming TV, advertising drives revenue, but only when it’s powered by the right data.
The VAST tag system depends on accurate information about devices and viewers to decide which ads to show and when.
Sharing too much or too little data can both lead to missed opportunities. Different advertisers respond to different data granularity. Near real-time optimization is essential to get the most out of your advertising funded investment.
51Degrees helps streaming platforms find that balance. By providing precise device and IP intelligence, it lets you tailor the right level of information for each advertiser or their agent maximizing revenue.
Ad Features
- Operating system. Understand which OS your audience uses to optimize creative formats and target campaigns effectively.
- Screen size. Tailor ad formats and resolution to fit every display perfectly, improving engagement and completion rates.
- Make and model. Segment audiences with precision using detailed device profiles that reveal true viewing behavior.
- IP Intelligence. Combine device, location, and network context for accurate, regional and contextual ad targeting.
Are you ready to supercharge your streaming TV service?
Want to have a more efficient and insightful streaming TV service? The 51Degrees API gives you exactly that. Here's how it works.
1
Deploy
Set up the all-in-one 51Degrees API for Device Detection and IP Intelligence.
2
Understand
Gain deep, real-time insight into your streaming platform through AI-driven analytics.
Amazing! Is this what I've been missing?
3
Act
Turn insight into action to lower costs, increase efficiency, and grow recurring revenue.
3 ways to improve streaming quality and ad revenue
Choose the right stream profile for each device the first time
A TV, a console, a phone, and a browser can all ask for the same video. Find out which one is asking, check which codecs it decodes in hardware, and match the stream profile and resolution before playback starts.
What changes. Viewers see less buffering, you send less data, and fewer viewers contact support about playback.
Who it serves. Streaming platforms and video publishers.
Pairs well with Creative fit, to choose the right creative before you stream it.
Integration time. One sprint, alongside your video pipeline.
Ingredients, 12
- IsTv
- IsConsole
- HardwareVendor
- HardwareModel
- HardwareVideoCodecsDecode
- BrowserVideoCodecsDecode
- HttpLiveStreaming
- StreamingAccept
- ScreenPixelsWidth
- ScreenInchesDiagonal
- PixelRatio
- ConnectionType
Hero ingredient. HardwareVideoCodecsDecode Use the codecs the device decodes in hardware to choose the stream, for less buffering and less bandwidth.
- Identify the device class, a TV, console, phone, or browser
- Check which codecs it decodes in hardware
- Match the stream profile and resolution up front
- Serve the stream that suits the device
Chef's tip. Start with the codecs the device decodes in hardware, then choose the resolution for its screen.
Send each device only the bytes it needs
Classify each device where the traffic lands. Match image and video variants to its real screen and the codecs it decodes, then trim what you send to fit the connection type.
What changes. You send fewer bytes, so pages load faster and delivery costs less.
Who it serves. Telcos, CDNs, and hardware platforms optimizing delivery.
Pairs well with The perfect stream, to choose the stream for each device. Light menu for low-end devices does the same for pages.
Integration time. One sprint at the edge.
Ingredients, 11
- DeviceType
- ScreenPixelsWidth
- ScreenPixelsHeight
- PixelRatio
- DeviceRAM
- CPU
- CPUCores
- HardwareVideoCodecsDecode
- BrowserVideoCodecsDecode
- WebP
- ConnectionType
Hero ingredient. HardwareVideoCodecsDecode Send video in a codec the device's chipset decodes in hardware.
- Classify each device where the traffic lands
- Match image and video variants to the real screen and codecs
- Trim what you send to fit the connection type
- Send fewer bytes to every device
Chef's tip. Start with the screen and the codecs, then trim what you send to fit the connection type.
Check the device behind a CTV bid request
A bid request may describe a smart TV even when it comes from another device. Use NativeBrand and NativeModel to check the manufacturer and model, then compare the claimed video support with HardwareVideoCodecsDecode.
Before you bid. Flag requests where the claimed device and the detected device disagree. This helps keep spend away from spoofed CTV inventory.
Who it serves. CTV publishers, SSPs, DSPs, and measurement platforms.
Pairs well with Suspicious traffic management, when you need to investigate suspicious requests. The perfect stream covers playback on genuine devices.
Integration time. One sprint, alongside your bidder.
Ingredients, 12
- IsTv
- IsMediaHub
- IsConsole
- HardwareVendor
- HardwareModel
- NativeBrand
- NativeModel
- HardwareVideoCodecsDecode
- PlatformName
- PlatformVersion
- BrowserName
- DeviceType
Hero ingredient. NativeBrand Use the detected manufacturer to check the device claimed in a CTV bid request.
- Separate the TVs from the sticks, boxes, and consoles
- Pass the real vendor and model into the CTV bid request
- Cross-check the claimed device against the video formats it supports
- Measure and price each impression using device data
Chef's tip. Compare the claimed TV with the detected device before you spend on the impression.
Start with the streaming problem you want to solve
Each recipe explains the business use, followed by the properties and steps your developers need. It also includes a link to create a Resource Key.
