5G

James Rosewell, CEO and Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising and Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

4G has been with us in one form or another for the previous 8 years, competing under two different 4G network standards, Mobile WiMAX and Long Term Evolution (LTE). There is now a race on by teams around the world to establish 5G, the next generation of mobile networks.

Plus O2 and Vodafone Launch 4G In The UK, Firefox 26 To Include A Touch Friendly Mode.