Blogs

The Competition and Markets Authority is carrying out a market study into online platforms and the digital advertising market in the UK.

We've started 2020 with the release of our Beta Program, and this provides access to the latest version of device detection and our new Pipeline API.

Over the past two weeks, we have sought evidence to justify this change. We have found none. None of the industry stakeholders we have spoken to were previously aware of the proposal. This means that the usual and necessary protocols of public review are lacking.

Over the past two weeks, we have sought evidence to justify this change. We have found none. None of the industry stakeholders we have spoken to were previously aware of the proposal. This means that the usual and necessary protocols of public review are lacking.

Chromium – the web browser stewarded by Google - have announced a plan to diminish the role of the HTTP User-Agent header in future versions of Chromium during 2020. While the engineering arguments for the change make some sense, the replacement solution – client hints – is far from proven, and details remain unclear. The proposal is yet to be agreed, and is just that, a proposal.

51Degrees today announced an expansion of its patent portfolio - adding to patents already granted in Europe. Confirming its continuous commitment and innovation to the AdTech industry.

Reap the rewards of using device detection on your Google Analytics. Let us show you how to set it up!

User-Agents for popular devices and device detection data file updates for October 31st 2019

User-Agents for popular devices and device detection data file updates for October 24th 2019

Are you analyzing your mobile traffic accurately? How deep are you drilling into your mobile traffic? Are you using real-time device information to optimize your website?