51Degrees

This blog was published on the IAB website on the 31st of August 2017.

James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.

It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?

OnePlus is a Chinese smartphone manufacturer, founded in December 2013. Their latest flagship, OnePlus 5, was launched on 27th June 2017. This blog shares a User-Agent example detected by 51Degrees Intelligence Solution.

51Degrees will be switching to using Git LFS to store our data files.

Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging categories of mobile and connected device are muddying the waters for brands trying to provide a positive web experience for their customers.

Large bag of crisps at my side and headset on (‘HMD’ if you must), I nestle into the comfiest armchair in the house.  The soft padding of the headgear feels secure and reassuringly weighty as it encloses my skull, and with all peripheral vision also blocked off, I feel I have just announced “Do Not Disturb” to the rest of the household. 

So it looks like the vintage Nokia 3310 that's been living in my pashmina drawer for the past five years might be finding itself a new home.  A handy new German site uses 51Degrees’ device detection software to identify your device and display an appropriate trade-in price comparison table.

In today’s modern web infrastructures the possibilities for your website are endless, ranging from CMS, all the way to the language your site is built on. Some of these can be quite restrictive, but one thing that almost every website is able to use is JavaScript. This blog is aimed at those who may not be able to use languages such as Java or .NET to access our cloud service and to show you how to get it working with nothing more than basic JavaScript.

51Degrees, a device detection, web and mobile app optimisation and analytics specialist, today announces it has been granted an EU patent for its device detection technology.

Today we look into certain Microsoft UserAgents, for example the Nokia Lumia 925, and investigate why these UserAgents could potentially cause problems for your website and what we can do to help fix it.

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