Opinion

The number of vendors large and small promoting web enabled set top boxes will not escape the attention of those attending the IBC show in Amsterdam 2013. Manufacturers are all showing web browser enabled devices. Most of the operating systems and related browser software comes from the mobile world with Android by far and away the most popular operating system coupled with the Chrome Mobile browser.

Today's the first day of Ad:Tech London 2013, “The Event for Digital Marketing”. With 7.6% of web traffic coming from Tablets, and 23% from mobile devices globally in August 2013, the organisers dmgevents should know that mobile is important to web marketing. I was therefore more than a little surprised to receive the following home page, and floor plan when I accessed the events web site on a mobile phone.

You have just finished creating your sparkling new mobile business app and are eager to promote it to as many people as possible. You already have a good mobile web audience; why not tell them about your app with an interstitial before they hit your website? Well you see, not only do your mobile web users hate this method of advertising, Google have also taken a stand.

Last month the UK's largest job search engine Monster launched a new mobile version of their well-known website. Upon visiting the standard desktop site it will detect mobile devices and direct them to the appropriate mobile page. The site utilises a .m prefix to enable mobile specific content. This week I take a look at the online recruitment industries newest mobile offspring, does it growl like a dragon or squeak like a goblin…

Last week London Luton Airport launched a version of its website optimised specifically for mobile devices. Like many websites with a mobile incarnation it will detect mobile users, redirecting them to the appropriate m.london-luton.co.uk version. This week I see how this new mobile experience shapes up, does it perform like the Eurofighter or an Airbus... Let's find out!

Crabtree & Evelyn have recently launched a new mobile website. Upon visiting their main website it will detect mobile device users and automatically redirect them to the new mobile version. Today I take a look at this new mobile web offering.

Imgur has recently launched a beta version of their mobile website, it will detect mobile users and prompt them to try out this new version from Imgurs main website. We review how well implemented the new mobile experience is.

Developing a mobile optimised web experience has now become standard practice across the web. However a poorly implemented mobile website will not only cause your Google search rank to suffer, but also reduce conversion and sales.

Before deciding on which mobile solution is right for your website, consider the following 3 mistakes that businesess make when designing their mobile web experience.

Last week Google announced their plans to push websites into offering great mobile web experiences. With this announcement came some controversy over Google's preferred method of mobilisation. This blog explains the reality of Google's "endorsement".

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